Catchy title, no? Although you may not be familiar with these advertising terms, they are very simple and being in-the-know can make you more money. Let’s start with definitions. Fill and yield are basically the same thing. Fill is the percent of ad impressions that yield an ad. For example, if your site serves 1000 [...]
Who is Barbara J. Feldman?
Barbara J. Feldman is president of Feldman Publishing, a syndicated newspaper columnist, mommy blogger, mother and wife. She has been publishing on the Internet since 1996. Surfnetkids is her flagship site for parents and teachers, but in total Feldman Publishing has 55+ websites attracting more than 1.3 million visitors a month. Learn more here.