Monetizing with Advertising

Why Should I Care About Fill, Yield and Default Ads?

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Catchy title, no? Although you may not be familiar with these advertising terms, they are very simple and being in-the-know can make you more money. Let’s start with definitions. Fill and yield are basically the same thing. Fill is the percent of ad impressions that yield an ad. For example, if your site serves 1000 […]

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How Much Traffic Do I Need Before Adding Advertising?

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I am frequently asked, “Is my site big enough for advertising?” And the answer is, if you want to put ads on your site, there is NO MINIMUM traffic number. However, in practical terms, some networks will only accept sites of a certain size, while others frequently have a minimum payout. AdSense, for example, will […]

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Join Our Blogger Network

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After all these years of publishing my own advertising-supported websites, I am now venturing into helping other bloggers and website owners with their own advertising. Google has just approved me (as a premium Google publisher) to add third-party websites to my network. Whoo! What this means for you (maybe?) is the opportunity to have your […]

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Recommended Ad Sizes and Locations

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Successful online advertising is a function of: traffic (monthly pageviews) ad placement (where your ads are on the page, how many are on a page, and what size your ads are) yield (how often a money-making ad is served in lieu of a non-paying backup ad) and market match (how well targeted the ads are […]

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