Audience Metrics

Surfnetkids.com and the rest of the sites in the Feldman Publishing network attract three loyal audiences: teachers, parents and kids. Our visitors LOVE us! When looking at the following numbers, note the time on site, the pages per visit, and the percent of returning visitors.

Surfnetkids.com Traffic
Six Months: 01/01/2011 to 06/30/2011
6,255,121 Visits
22,124,302 Pageviews
3.54 Pages/Visit
51.36% Bounce Rate
00:03:31 Avg. Time on Site
59.89% New Visits
40.11% Repeat Visits

Surfnetkids.com Traffic Sources
22.55% Direct Traffic (NOTE: This is a combination of folks that type our Surfnetkids.com URL directly into their browser, and folks who clicked on links in our email newsletters.)

16.18% Brand Name Search (NOTE: These are search engine visitors who searched for some variation of “Surfnetkids.” These raving fans spent an average of 06:42 minutes on the site, viewing an average of 6.19/pages per visit. Wow!)

53.87% All Other Search Traffic (excluding Brand Name Search)

Audience Interests/Affinity

So who exactly is the Surfnetkids audience? Here are some of their interests, as analyzed by DoubleClick Ad Planner. The affinity number is indicative of how much MORE interested they are in the topic than the general population. So, for example, these figures tell us that the Surfnetkids.com audience is 10.5 times MORE interested in teaching resources than the general population.

Teaching & Classroom Resources 10.5x
Driving & Racing Games 8.6x
Educational Software 6.5x
Family-Oriented Games & Activities 6.4x
Online Games 6.0x
Mathematics 6.0x
Children’s Literature 6.0x
Strategy Games 5.9x
Shooter Games 5.8x
Educational Resources 5.4x

Demographics

Gender Demographics: Surfnetkids.com July 2011

Age Distribution: Surfnetkids.com July 2011

Education Levels: Surfnetkids.com July 2011

Income Distribution: Surfnetkids.com July 2011

*Traffic numbers from Google Analytics. All other demographics collected by DoubleClick Ad Planner.